Justin Bortz, from Justin Bortz Jewelers, in Reading, Pennsylvania is no stranger to thinking outside the box. His beautiful Midnight Swan Designs and one-of-a-kind designs for clients make him unrivalled as a talented and skilled gemologist. When he wanted to promote his newest creation, the Pagoda charm, depicting his rendition of the famous Reading Pagoda he turned to Alyse Mitten, from Interlace Communications, to provide marketing assistance. Her recommendation to use a QR code in his advertisements to direct potential clients to a video of the creation of the Pagoda charm provided a way to commingle traditional and social media marketing and create a cohesive message.
As sales of smartphones continue to rise, it only makes sense to include QR codes on your marketing materials to provide easy access to your website, social network site, or, better yet, directly to your online ordering system for your own products.
Although QR codes are an emerging marketing tool, it’s only a matter of time when these 2D images will be cropping up everywhere and making it possible for businesses to provide quick and easy access for their clients.
Why not scan the QR code in this advertisement for Justin Bortz Jewelers and experience what it’s like to journey from print to video in just one scan.
Learn more about how to market your business using QR codes at goMAaVA.com
Justin Bortz Creation of Pagoda Slide 