We’re hearing all the hipe about QR codes.
You need to use a QR code on your business card.
Don't forget to use a QR code on your flyer.
All that is great, but what about the end result for the reader of a QR code?
I had a business owners say to me about a month ago,” I want one of those QR codes on my business card.” My question to her was, “What’s your plan for the QR code after they read it?” We still haven’t created the QR because she hasn’t decided what she should do with the code.
Just to print a QR code on a flyer, business card, poster, sign, or circular is not enough. You need a plan!
When the end user of the code takes the time to read it with their smart phone what should the experience be?
Using QR codes can be very powerful when you think it through.
Just the other day, my daughter stumbled upon a poor example of the use of a QR code. She was scanning through a popular retail store’s weekend circular and stopped when she happened to come upon a QR code. With iphone in hand, she scanned it only to read a message about an offer that was already boldly printed in the circular. Her reaction was priceless,” I already know about that offer!” She then continued to look through the rest of the circular. Tell me, was that a good use of a QR code? I’d say that Quick Response code should be labeled a “Quick Sand” code instead. What would have made it more effective was to have the code take her to a landing page on their site of the product they were promoting and take her to a fulfillment page to purchase the product.
When using a QR code you need a strategy to decide what the code will have the reader do. Real Estate agents can use QR codes on their signage to provide a virtual tour of a property as interested buyers sit in the comfort of their car outside the property. The goal is to take them from prospect to buyer!
Restaurant owners can place a QR code on their weekly ads to take those interested in placing reservations to go directly to the reservation section of their site. A fun way for a restaurant to collect information about their customer's dining experience would be to print a QR code directly on the bill which will take them to a survey for them to complete or join your mailing list.
Retail stores featuring a new item in their store can use a QR code to upsell the potential buyer by showing them products which go with the new item, or a video to show how to use the new item, or fulfillment to purchase the item.
The name given to these codes are Quick Response Codes. When using them have a strategy and don’t leave your reader disappointed! Contact goMAaVA to discuss your QR Code strategy.
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